{"id":7515,"date":"2022-12-02T15:28:26","date_gmt":"2022-12-02T14:28:26","guid":{"rendered":"https:\/\/www.mondialduchasselas.com\/?p=7515"},"modified":"2022-12-02T16:52:58","modified_gmt":"2022-12-02T15:52:58","slug":"edito_riviera_chablais","status":"publish","type":"post","link":"https:\/\/www.mondialduchasselas.com\/edito_riviera_chablais\/","title":{"rendered":"Le Chasselas se d\u00e9fait des clich\u00e9s"},"content":{"rendered":"
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\"\"<\/a><\/figure><\/div>\n\n\n

Edito d’Anne Rey-Mermet paru dans le Riviera-Chablais<\/a> du 30 novembre 2022<\/p>\n\n\n\n

Produit du terroir par excellence, le Chasse\u0002las a longtemps tra\u00een\u00e9 son lot de clich\u00e9s. \u00c0 l\u2019instar de son homologue valaisan le Fendant, il a souvent \u00e9t\u00e9 snob\u00e9 par les fins palais, qui le consi\u0002d\u00e8rent avec condescendance comme un petit vin de table. Si en 25 ans, les surfaces de vignes de ce c\u00e9page embl\u00e9matique ont di\u0002minu\u00e9 de pr\u00e8s de 50% passant de 6\u2019580 hec\u0002tares en 1986 \u00e0 3\u2019606 en 2020, sa popularit\u00e9 suit une courbe inverse. L\u2019\u00e9quipe du Mondial du Chasse\u0002las, organis\u00e9 depuis 2012 au Ch\u00e2teau d\u2019Aigle, a beaucoup \u0153uvr\u00e9 dans ce sens. La bande-dessin\u00e9e est un nouvel exemple de ce travail de sensibi\u0002lisation. \u00c0 travers les phylact\u00e8res, l\u2019ouvrage m\u00eale r\u00e9cits ludiques et r\u00e9alit\u00e9s du terrain. L\u2019histoire dessin\u00e9e s\u2019appuie \u00e9galement sur une \u00e9tude me\u0002n\u00e9e \u00e0 l\u2019\u00e9chelle suisse.
L\u2019Association pour la Promotion du Chasse\u0002las, organisatrice du concours international d\u2019Aigle, a mandat\u00e9 Changins pour sonder les consommateurs. Le vin blanc est bien connu des Romands, mais 31% des Suisses Allemands interro\u0002g\u00e9s disent n\u2019en avoir jamais entendu parler. La barri\u00e8re de l\u2019ap\u00e9\u0002ro ne s\u2019arr\u00eate pas l\u00e0: pr\u00e8s de la moiti\u00e9 des r\u00e9pondants al\u00e9ma\u0002niques seraient tent\u00e9s de consommer ce vin avec des gla\u00e7ons, tan\u0002dis que cette sugges\u0002tion ne s\u00e9duit absolu\u0002ment pas de ce c\u00f4t\u00e9-ci de la Sarine. Les r\u00e9ponses d\u00e9cortiqu\u00e9es des 1\u2019500 personnes interview\u00e9es rec\u00e8lent encore bien d\u2019autres enseignements, moins propices \u00e0 d\u00e9clen\u0002cher une guerre des tire-bouchons, mais qui montrent comment ce vin min\u00e9ral pourrait encore gagner d\u2019autres adeptes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edito d’Anne Rey-Mermet dans l’hebdomadaires Riviera Chablais consacr\u00e9 \u00e0 la BD sur le chasselas \u00e9dit\u00e9e par le Mondial du Chasselas.<\/p>\n","protected":false},"author":1,"featured_media":7512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[10,1037,1],"tags":[1051,1041,45,1050,1042],"yoast_head":"\nLe Chasselas se d\u00e9fait des clich\u00e9s - Mondial du Chasselas<\/title>\n<meta name=\"description\" content=\"Edito d'Anne Rey-Mermet dans l'hebdomadaires Riviera Chablais consacr\u00e9 \u00e0 la BD sur le chasselas \u00e9dit\u00e9e par le Mondial du Chasselas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondialduchasselas.com\/edito_riviera_chablais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Chasselas se d\u00e9fait des clich\u00e9s - 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