{"id":4629,"date":"2019-01-03T13:38:02","date_gmt":"2019-01-03T12:38:02","guid":{"rendered":"http:\/\/www.mondialduchasselas.com\/?p=4629"},"modified":"2019-01-03T13:38:02","modified_gmt":"2019-01-03T12:38:02","slug":"fendant-roche-vineuse-un-sacre-relooking","status":"publish","type":"post","link":"https:\/\/www.mondialduchasselas.com\/fendant-roche-vineuse-un-sacre-relooking\/","title":{"rendered":"Fendant Roche Vineuse: un sacr\u00e9 relooking"},"content":{"rendered":"<p>Dans la plupart des cas, le <em>relooking<\/em> d\u2019un vin se fait par petites touches; l\u2019id\u00e9e \u00e9tant de faire venir de nouveaux consommateurs sans trop choquer les clients fid\u00e8les.<\/p>\n<p>Chez Schenk, pour le Fendant\u00a0<em>\u00ab\u00a0Roche Vineuse\u00a0\u00bb<\/em>, on ne s\u2019est pas pos\u00e9 trop de questions: tout change!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-6553\" src=\"https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=1100\" sizes=\"(max-width: 1100px) 100vw, 1100px\" srcset=\"https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=1100 1100w, https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=2200 2200w, https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=109 109w, https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=217 217w, https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=768 768w, https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=742 742w\" alt=\"IMG_5314.jpeg\" width=\"578\" height=\"798\" data-attachment-id=\"6553\" data-permalink=\"https:\/\/chroniquesvineuses.wordpress.com\/2018\/11\/29\/un-sacre-relooking\/img_5314\/\" data-orig-file=\"https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=1100\" data-orig-size=\"2695,3719\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 7 Plus&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1543495816&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.99&quot;,&quot;iso&quot;:&quot;40&quot;,&quot;shutter_speed&quot;:&quot;0.058823529411765&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_5314\" data-image-description=\"\" data-medium-file=\"https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=1100?w=217\" data-large-file=\"https:\/\/chroniquesvineuses.files.wordpress.com\/2018\/11\/img_5314.jpeg?w=1100?w=742\" \/><em>A gauche, l\u2019ancien, \u00e0 droite, le nouveau Fendant Roche Vineuse<\/em><\/p>\n<p>La forme de la bouteille (exit la fl\u00fbte, bonjour la bordelaise!), l\u2019\u00e9tiquette, les couleurs\u2026 c\u2019est plus qu\u2019un lifting, c\u2019est une r\u00e9volution.<\/p>\n<p>L\u2019accent est aussi mis sur l\u2019origine suisse du produit (vous ne le voyez pas sur la photo, mais un petit drapeau helv\u00e9tique fait son apparition sur la collerette).<\/p>\n<p>Les seules choses qui ne changent pas, en d\u00e9finitive, ce sont le contenu (\u00e0 part le mill\u00e9sime) et le prix.<\/p>\n<p>Aux consommateurs, \u00e0 pr\u00e9sent de voter avec leurs actes d\u2019achat.<\/p>\n<p>Billet d&#8217;Herv\u00e9 Lalau paru sur le blog Chroniques Vineuses le 29 novembre 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Herv\u00e9 Lalau s&#8217;int\u00e9resse dans son blog Chroniques Vineuses au relooking du Fendant Roche Vineuse, l&#8217;un des rares chasselas commercialis\u00e9s en Belgique.<\/p>\n","protected":false},"author":1,"featured_media":4630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[23],"tags":[373,45,34,374,836,837,838,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fendant Roche Vineuse: un sacr\u00e9 relooking<\/title>\n<meta name=\"description\" content=\"Herv\u00e9 Lalau s&#039;int\u00e9resse dans son blog Chroniques Vineuses au relooking du Fendant Roche Vineuse, l&#039;un des rares chasselas commercialis\u00e9s en Belgique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mondialduchasselas.com\/fendant-roche-vineuse-un-sacre-relooking\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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